Asia marketing and innovation strategy –

An interactive Asia B2B marketing and growth strategy blog from to discuss ideas, thoughts and spread the "Growth & Innovation Gospel" across Asia

Innovation is the key to survival in Asia

On 19 July 2008,  The Edge published this article based on an interview we had earlier in the month.

The article highlights why and how firms in Asia need to innovate to survive before their manufacturing cost arbitrage starts to dilute.





About Solidiance

Summary: Corporate strategist with extensive Asia-based management & operational experience. Manages the long-term strategic planning of the organization. Responsible for multi-country team management, PBIT and revenue growth, geographical expansion, business development, key staff recruitment, business unit strategy and processes. Speaks English, French, Vietnamese and "Survival" Japanese. In Asia Pacific for the past 21 years. Specialties: Disruptive innovation strategy & implementation, Expansion strategy, Benchmarking, Asia market entry strategy, Market research Asia, Market sizing, opportunity analysis & market feasibility, Sales & demand forecasting, Competitive intelligence and strategy, Customers acquisition & loyalty, New product development, Distribution & value-chain optimization, Industrial B2B branding, Partner evaluation & selection, M&A due diligence - valuation, Marketing & Corporate strategy, Emerging markets

3 comments on “Innovation is the key to survival in Asia

  1. Andrew
    July 24, 2008

    Dear Damien,
    Warm greetings from Perth.
    Any further thoughts on why its important to hire people from diverse backgrounds/ disciplines?
    How do you then get all these multi-disciplinary ppl to be on the same page?

  2. Damien Duhamel
    July 25, 2008

    Innovation comes from the clash of ideas. A team made of different people will have different perspectives, different understanding, different reactions, and different drive. You are right; the dynamics of a diverse team may be harder to manage. However if the energy is well-channeled it will ultimately deliver a lot more ideas and value than a mononuclear team. This is partly why Fortune 500 no longer see “diversity” as PR tool but as an innovation driver.

    Diversity is not limited to discipline but should be extended to race, gender, social origins, nationality, work experience, skillet, studies, hobbies, etc. The more diverse the better it is for innovation. Sure there will be headaches in running such teams (there are headaches to run most teams anyway) but if interests have been aligned, vision has been communicated, goals have been debated, incentives have been shared, and enthusiasm has been cultivated, the “diverse team” will self run and self deliver.

    At the end of cost arbitrage era, innovation will be the ultimate “currency of the future” and firms that can successfully build and run diverse teams will have the upper hand.

  3. Pingback: Bookmarks about Innovation

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