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Green energy opportunities in China. Greener soon.

How big is China’s green market ?

Answers vary. But in a nutshell: enormous.

For renewable energy alone, a London-based marketing consultancy has recently raised a new investment estimate of $33 billion for China by 2020. Last year, it says China invested $12 billion in renewable energy, almost as much as the world green energy leader Germany.

And it predicts that by 2020 China’s renewable energy will be 15 percent of China’s total energy consumption mix.

The marketing consultancy Solidiance made the estimate in their latest report “Business Opportunities for Green Technologies in China”. It says early signs that China is beginning to tackle its environmental impact are seen in some quarters as a large investment opportunity.

Restrictions imposed by the State environmental protection agency, the recent beefing up of the agency to ministry level, and the move by the State Council to issue an energy-saving regulation aiming to reduce energy consumption per unit of GDP by 20 percent by 2010 are among the signals.

“All these regulations mean the renewable energy sector is already among the top for foreign companies providing green energy-producing technologies in China,” says Heiko Bugs, Solidiance China Director.

Solidiance interviewed CEOs, directors of the board and operations managers in various industries including automobile and food and beverage over the last months for the green report.

It is also noted that many consumer-oriented companies in China now focus on achieving a green image. China Mobile launched a plan this year to outsource system equipment and complementary equipment with energy-saving and emissions reduction features. “We find the picture looks very different since many of the already established companies remain unaffected by the new regulations,” Bugs says.

“Most local managers are extremely reluctant to invest on an environmentally friendly long-term basis due to fund shortages,” he says. “Employees are measured on initial investment amounts with tight monthly budgets, none of which allows a more long-term approach.” Although implementing new technologies in a country as vast and complex as China will take time, Bugs believes that there are two sets of business opportunities for Green Technologies in China: one is in manufacturing of equipment for the renewable energy sector and the second is in supplying energy saving products.

According to the report, China is already a leading producer in renewable energy, particularly in hydroelectric and wind power and higher oil prices will lead to an even faster growth of the sector.

In 2004 China was not known as a big wind power country, but in 2008 China is already ranked No 5 in the world behind the US and some European countries.

The China Daily’s article is here:


About Solidiance

Summary: Corporate strategist with extensive Asia-based management & operational experience. Manages the long-term strategic planning of the organization. Responsible for multi-country team management, PBIT and revenue growth, geographical expansion, business development, key staff recruitment, business unit strategy and processes. Speaks English, French, Vietnamese and "Survival" Japanese. In Asia Pacific for the past 21 years. Specialties: Disruptive innovation strategy & implementation, Expansion strategy, Benchmarking, Asia market entry strategy, Market research Asia, Market sizing, opportunity analysis & market feasibility, Sales & demand forecasting, Competitive intelligence and strategy, Customers acquisition & loyalty, New product development, Distribution & value-chain optimization, Industrial B2B branding, Partner evaluation & selection, M&A due diligence - valuation, Marketing & Corporate strategy, Emerging markets

One comment on “Green energy opportunities in China. Greener soon.

  1. Pingback: Energy Crisis Information » Green energy opportunities in China. Greener soon.

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