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Despite crisis, Vietnam remains a lot more attractive investment than Thailand

63% of senior business executives believe that Vietnam is now a more attractive investment opportunity than Thailand, according to figures released this week by Solidiance Asia.

The poll, conducted by strategic marketing consultancy Solidiance, quizzed C-level executives from blue chip companies on which of the two countries they would consider investing in, taking into account the current market conditions, regulations and general financial climate. Correspondingly, 21% of those polled chose Thailand as their favoured investment destination while 15% believed that the two showed equal promise. Damien Duhamel, Managing Director of Solidiance Asia, commented: “Vietnam has enjoyed impressive GDP growth rates, averaging more than 7% over the past two decades. It is fair to say that it also has better short- and long-term political and economic perspectives compared to Thailand. This research seems to prove that senior executives are noting this trend and consistently stating a preference for Vietnam over other SE Asia investment destinations.”

According to Duhamel, despite relatively low levels of FDI into Vietnam in the 1980s and 1990s, since 2006 the country has emerged as the preferred destination for Asian investors with FDI amounting to $20 billion USD in 2007 and nearly $60 billion USD in 2008. “With an economy that is gradually liberalizing and a strategic geographic location in southeast Asia, Vietnam is catching up fast as an investment hot spot and a force to be reckoned with,” Duhamel states. “Its GDP per capita is still roughly four times lower than that of Thailand and two times lower than that of China, making it a prime candidate for consumerism growth spurts.”

Seck Yee Chung, Vietnam-based partner at international law firm Baker & McKenzie, believes that the country’s growth, though dampened, is likely to continue, commenting: “Despite the global economic downturn, there are still investment and growth opportunities in Vietnam in 2009. There is no doubt that this global crisis will impact FDI over the next 18 months, but I anticipate that Vietnam’s growth will nonetheless remain one of the highest across Asia Pacific.” Seck also added that there is currently a lot of foreign interest in import and distribution activities as Vietnam’s commitments to the WTO has opened this sector for foreign investment and participation – albeit with restrictions and conditions that need to be carefully examined. M&A opportunities should also not be ignored.

However, according to Duhamel, investing in Vietnam is not without pitfalls. “By mid-2008, the economy had overheated, commodity prices spiralled and CPI was around 25%,” he comments. “Add to that difficulties with financing and managing staff attrition, it certainly seems like a challenging proposition. But for those prepared to seek out long-term rewards, in spite of short-term difficulty, the pitfalls are well worth the risk.”

At the moment, however, Duhamel predicts a cautiously positive outlook for 2009. “Despite current doom and gloom and a certain slow down Vietnam will hold up. As far as specific industries are concerned, there are few countries worldwide that can expect to offer growth of 10% in the automobile industry, 12% in construction materials, 20% in medical devices and around 40% in e-commerce”, Duhamel comments. “Vietnam is one of those few.”

The comments from Seck and Duhamel arose at a recent investment conference, co-presented by Solidiance and Baker & McKenzie, focusing on the merits and pitfalls of investing in Vietnam.

Solidiance is a marketing and innovation strategy consulting firm with focus on growth in Asia Pacific. We are devoted to working side-by-side with our clients to outpace the competition, close gaps in growth and deliver breakthroughs in performance and profitability.  Our Asia focus provides our clients with a better understanding of intrinsic regional issues.To learn more about Solidiance please visit:

Damien Duhamel
Duhamel has more than 17 years of strategy consulting related experience in Asia Pacific and has worked on multiple Fortune 500 and government organizations projects. He is a recognised Innovation and Competitive Strategy expert and has been numerously interviewed on the subject. In 1995, Duhamel set up a boutique business-consulting firm helping foreign companies to enter Vietnam. Duhamel later joined Solidiance and is now Managing Director Asia. Damien holds a MBA from the Chicago Booth. His articles on Vietnam are regularly published in leading business publications.

Baker & McKenzie
Baker & McKenzie was one of the first international law firms to establish representative offices in Vietnam (established in 1994) and currently has offices in Ho Chi Minh City and Hanoi. With over 10 years’ on the ground experience of advising on doing business in Vietnam, Baker & McKenzie brings an in-depth understanding of the cultural, political, business and legal structure in Vietnam. We have been involved in a number of complex and first-to-market transactions across the industry sectors in Vietnam, including intellectual property, corporate and commercial, trade and distribution, employment, foreign direct investment, tax and regulatory transactions. For more information, please visit

Seck Yee Chung
Yee Chung has dealt with a wide range of investment projects, and advised on corporate and regulatory compliance issues in Vietnam, including foreign investment, market access under WTO, trade and distribution, property, IT/C, health care, and related matters. He has been involved in various M&A projects, both in Vietnam and regionally. Yee Chung is a graduate of the Law School of the National University of Singapore and was admitted to practice law in Singapore in 1997. He joined Baker & McKenzie in Ho Chi Minh City in 1999.


About Solidiance

Summary: Corporate strategist with extensive Asia-based management & operational experience. Manages the long-term strategic planning of the organization. Responsible for multi-country team management, PBIT and revenue growth, geographical expansion, business development, key staff recruitment, business unit strategy and processes. Speaks English, French, Vietnamese and "Survival" Japanese. In Asia Pacific for the past 21 years. Specialties: Disruptive innovation strategy & implementation, Expansion strategy, Benchmarking, Asia market entry strategy, Market research Asia, Market sizing, opportunity analysis & market feasibility, Sales & demand forecasting, Competitive intelligence and strategy, Customers acquisition & loyalty, New product development, Distribution & value-chain optimization, Industrial B2B branding, Partner evaluation & selection, M&A due diligence - valuation, Marketing & Corporate strategy, Emerging markets

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