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An interactive Asia B2B marketing and growth strategy blog from www.solidiance.com to discuss ideas, thoughts and spread the "Growth & Innovation Gospel" across Asia

Mobile healthcare market poised to boom in Asia Pacific.

In a recent study Solidiance estimated that the Asia mobile healthcare business is currently growing at 80% year on year. With a booming Asian aging but tech-friendly population mobile healthcare is poised to boom. In 2010 the Asia Pacific mobile healthcare business will be estimated to be worth just under USD 1 Billion with 70% of users in more advanced Asian economies. The business is comprised of software & applications development, system integrators, mobile integrators, mobile marketing, mobile operators, handset players, hospitals and doctors. Applications are as wide as remote patient monitoring, mobile nursing, mobile medical records access, and access to free mobile healthcare information.

Asia Mobile Healthcare Market

Asia Mobile Healthcare Market

Mobile healthcare innovation seems to be driven from Asia. Already Japan, Korea and Australia have seen home grown firms taking the lead in the region.

In Japan Mobile Healthcare Inc. is a Tokyo-based integrated solutions provider revolutionizing the healthcare industry by providing real-time mobile solutions in areas of chronic and lifestyle disease management. Lifewatcher combines Internet and cell phone technology to produce real-time mobile solutions for preventing and managing lifestyle-related chronic diseases.  The company’s flagship product, Lifewatcher, is a mobile phone-based health management application for people with so-called ‘lifestyle diseases’ such as diabetes and obesity. Users can monitor their own conditions by logging blood sugar levels, calorie intake, exercise and many other variables into their ‘always on’ mobile device, creating a one-glance health portfolio, which collates daily, monthly and even yearly data. It also delivers vital medical information, reminders and alerts with escalating alarm-levels if goals are not met.  Using real-time cellular technology, diabetics and lifestyle illness sufferers can also be in constant dialogue with medical practitioners to ensure health measures are in check or, if not, to spark intervention that could save lives. With the dramatic rise of diabetes and obesity to pandemic levels in countries like Japan and the U.S., doctors have been welcoming this self-directed management tool that affordably and easily increases drug, nutrition, exercise and monitoring compliance for sufferers.

Korea-based Healthpia launched the world’s first diabetic phone–that is, a mobile phone (Iphone friendly) with the ability to measure the blood sugar levels of diabetic users. Users place a drop of blood on the end of a strip of testing paper, stick the paper into a sensor located in the extra battery pack, and get a reading on the phone screen. The reading is stored in the phone and also forwarded to an online database, which can be accessed not only by the patients, but doctors.

Another example is Taiwan Mobile Healthcare Services. It provides high-bandwidth links for doctors treating patients at Taipei Medical University Hospital, Tri-Service General Hospital and Taipei City-Wan Fang Hospital. As part of the government’s M-Taiwan initiative, a wireless solution gives doctors virtual access to patient medical records, monitors the condition of long-term sufferers of chronic diseases, provides high-quality diagnostic images and video, and provides remote outpatient registration to improve healthcare services.

In May 2009 Bupa Australia launched an innovative software application designed to provide customers with access to free, mobile healthcare provider information. In doing so, Bupa became the first Australian health insurer to offer a customer focussed application designed specifically for people who have an Apple iPhone . The free application can be downloaded via the Apple iTunes store and then, with only a few simple clicks, people can use their iPhone  to locate their closest optometrists, physiotherapists, dentists and chiropractors; as well as hospitals and Bupa customer service centres.

Damien Duhamel

www.solidiance.com

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About Solidiance

Summary: Corporate strategist with extensive Asia-based management & operational experience. Manages the long-term strategic planning of the organization. Responsible for multi-country team management, PBIT and revenue growth, geographical expansion, business development, key staff recruitment, business unit strategy and processes. Speaks English, French, Vietnamese and "Survival" Japanese. In Asia Pacific for the past 21 years. Specialties: Disruptive innovation strategy & implementation, Expansion strategy, Benchmarking, Asia market entry strategy, Market research Asia, Market sizing, opportunity analysis & market feasibility, Sales & demand forecasting, Competitive intelligence and strategy, Customers acquisition & loyalty, New product development, Distribution & value-chain optimization, Industrial B2B branding, Partner evaluation & selection, M&A due diligence - valuation, Marketing & Corporate strategy, Emerging markets

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