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Key Players in the Indonesia Automotive Battery Industry

With a rapid growth in the total number of vehicles in Indonesia, the automotive battery industry has boomed.

The battery market can be divided into the original equipment market (OEM)  and the automotive replacement market (REM).

The value of the automotive replacement battery market doubled between 2005 to 2009, and key players such as Yuasa focus on that market.

Number of Vehicles in Indonesia based on types of Vehicles

 Automotive

Motorcycle

Passenger Car

Bus

Truck

Total Automotive

2005

5,494,034

1,184,918

2,920,828

9,599,780

28,556,498

2006

6,615,104

1,511,129

3,541,800

11,668,033

33,413,222

2007

8,864,961

2,103,423

4,845,937

15,814,321

41,955,128

2008

9,859,926

2,583,170

5,146,674

17,589,770

47,683,681

2009

10,364,125

2,729,572

5,187,740

18,281,437

52,433,132

Source: Statistics Indonesa

Estimated Value of OEM and REM Battery Market in Indonesia (US$)

Automotive

Motorcycle

OEM

REM

OEM

REM

2005

               190,521,999

       467,382,718

       32,356,847

         64,420,713

2006

               208,875,330

       581,695,918

       28,568,965

         79,790,215

2007

               418,738,555

       707,021,115

       50,246,506

         93,360,473

2008

               179,304,705

       958,264,248

       33,697,371

       117,227,564

2009

                  69,852,273

   1,065,847,072

       27,937,947

       133,233,815

GS Battery dominates Indonesia’s domestic battery market 

GS Battery, as the subsidiary of Astra Otoparts, has the direct access to supply battery to the OEMs under the Astra Group, such as Toyota, Daihatsu, and Isuzu. As of now, Astra Otoparts is the leader in the automotive component market in Indonesia with 66 main dealers spread all over Indonesia. The closest challenger to GS Battery is Yuasa, which mainly targets the the REM market and motorcycle battery.

Below is the brief overview of the second domestic market leader, PT. Yuasa Battery Indonesia, and also the largest battery exporter in Indonesia, PT. Trimitra Baterai Prakasa.

PT. Yuasa Battery Indonesia targets the REM market

                Pt. Yuasa Battery Indonesia, established in 1975, is the second market leader in the automotive battery in Indonesia. It supplies battery for domestic market, both for OEM and REM, and also for foreign market. Currently the manufacturing plant is capable of producing 3 million units of automotive batteries, 9 million units of motorcycle batteries, and 1.2 million units of industrial batteries per year.

The company has appointed PT. Santi Yoga as the sole distributor of Yuasa Battery in Indonesia. The strength of this company lies in the strong distribution channel, with 27 main dealers that are ready to distribute Yuasa products to over 5,000 shops and workshops in Indonesia.

PT. Trimitra Baterai Prakasa is Indonesia’s largest battery exporter

PT. Trimitra Baterai Prakasa was established in 1991. Today, the company is one of the largest exporters of automotive battery in Southeast Asia, under the brand of G-Force. The domestic market only accounts for about 10% of the sales, and the rest are exported to some countries in Europe, Asia, Australia, and Africa. The current production capacity is 4.5 million units/year, and they are currently planning to expand the capacity to 6 million units/year by 2012.

For the domestic market, G-Force also takes part to in supplying battery to several OEMs such as Opel, Mercedes-Benz, Cherokee, Audi & VW Caravelle, Hyundai, and Volvo. PT. Santiniluwansa Lestari is the main distributor of G-Force brand in Indonesia, and the dealers are spread all around Indonesia – in Jawa, Sumatra, Bali, Kalimantan, Sulawesi, and Irian Jaya.

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This entry was posted on September 23, 2011 by in Asia Innovation Consulting.
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